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The SAMAJ is a social organization led by economic journalists, dedicated to promoting financial literacy across Nepal. The organization conducts financial education programs in various regions of the country and broadcasts them through Nepal Television, the nation’s only state-run TV channel.
SAMAJ has taken ownership of programs previously run by the online economic portal KTM Voice, collaborating with KTM Voice as a media partner to deliver financial literacy initiatives in line with the Central Bank’s policies and guidelines.
The society is chaired by Rebika Guragai, a prominent economic journalist. Among its distinguished members is Royal Acharya, well-known figure in economic journalism, currently serving as the Editor-in-Chief of a leading economic online portal and holding key positions including President of the Economic Media Association Nepal (EMAN) and Provincial President of the Federation of Nepalese Journalists. Many other members are active economic journalists, while some bring expertise as former bankers, strengthening SAMAJ’s vision of informed and financially empowered citizens.

Mission
To empower citizens across Nepal with financial knowledge, awareness, and practical skills, enabling them to make informed personal and national economic decisions, and to promote a financially responsible and inclusive society.
Vision
A Nepal where every citizen is financially literate, responsible, and self-reliant, contributing to sustainable economic growth and inclusive development.
Objectives
1. Nationwide Financial Literacy Programs: Conduct comprehensive financial literacy initiatives across the country to educate people on banking, savings, investments, insurance, and personal financial management.
2. Media Outreach and Broadcast: Leverage state media platforms, including Nepal Television, to broadcast financial literacy programs, ensuring wide access and visibility.
3. Community and Journalist Engagement: Collaborate with local communities, economic journalists, and media partners to create impactful, locally relevant financial education initiatives.
4. Policy Awareness and Advocacy: Raise public awareness about financial policies, regulations, and laws to encourage responsible financial practices and transparency.
5. Research and Innovation in Financial Education: Promote innovative approaches and research-driven methods in financial journalism to enhance public understanding and engagement.
6. Sustainable Capacity Building: Equip individuals and communities with long-term skills and tools to manage finances effectively and contribute to national economic resilience.